Interview With : Greg Kimball, Manager of Digital Strategy and Corporate Communications
Updated on: 11 Jan 2014
L'Oreal USA delighted me with an interview on being named one of Forbes 30 Under 30 for Marketing & Advertising for 2014. Below is the article they wrote...and image they used (to no one's surprise ;) )
Yesterday, when Forbes announced its third annual "30 Under 30," which recognizes 30 rising stars under the age of 30 in 15 different disciplines, we recognized a familiar face! L'Or?al USA's very own Greg Kimball, Manager of Digital Strategy and Corporate Communications, was among those to receive this prestigious honor in the Marketing & Advertising category. Greg is responsible for L'Or?al USA's digital and social properties. He is currently in the process of relaunching the corporate website and developing and employing the Corporate Communication team's first-ever social strategy.
Internal Communications sat down with Greg to learn more about him, his experience at L'Or?al and his current position. We even got him to share a few tips for L'Or?al employees with us!
Internal Communications: First of all, congratulations, Greg! Can you tell us a little about your background before coming to L'Or?al USA?
Greg Kimball: Just before coming to L'Or?al, I worked at American Express in Technology Finance. A very different field than I am currently in, but challenging nonetheless. Before that, I worked on Samsung's brand & communication strategy, as well as a brief stint in Denmark as an assistant to a real estate mogul.
IC: What does your L'Or?al roadmap look like? Which positions have you held at the company prior to your current position?
GK: Initially, I came in as a consultant, working for Sarah Liang (who is now the Assistant Vice President of E-Commerce & Digital Strategy, Professional Products Division) on the Integrated Marketing Communications team for Redken & Pureology. My focus was on their website and social channels and during the year I worked on this team, I learned a tremendous amount. Then, a full-time Assistant Manager position opened on the IMC team at Matrix and my role expanded to encompass Online Advertising, SEO/SEM, Social Media, Website, Mobile and more?when it's a small team you really get to touch everything. After Matrix, I joined the Internal Communications team (working on none other than Planet L'Or?al among other responsibilities). Currently, I am in a newly created role, still on the Corporate Communications team, but externally facing. I will finish the relaunch of www.lorealusa.com, as well as create the first social strategy for L'Or?al USA. Since it has not been done before it is wildly exciting, albeit sometimes unnerving.
IC: What are the insights you have gained from working in different areas of the L'Or?al business?
GK: Working in PPD was a unique business model that presents a variety of challenges. Serving multiple customer groups (mainly salons and consumers), you must come up with creative solutions. Moving over to Corporate, my view of the company became more holistic. I got to understand the other Divisions, as well as the functions, which aided in a clearer understanding of how a large company, such as L'Or?al USA actually operates.
IC: The role you are in now, Manager of Digital Strategy and Corporate Communications, is new for you. Which challenges are you most excited to take on in this new position?
GK: The most exciting part is that the social media for L'Or?al USA is nearly untouched ? it is a fresh canvas that is just waiting to be painted. Being able to create a strategic vision for Digital that is in line with the Corporate Communications team's goals is the thrilling part. In Digital, the feedback is in real time, so it's both challenging and exciting to be able to adapt to audiences whose needs, desires and expectations of a company are constantly changing. How can we keep up? How can we add value? How can we blow them away? These are the questions I ask myself on a daily basis.
IC: Last but not least, if you could offer one piece of advice to employees just beginning their careers at L'Or?al, what would it be?
You make your career at L'Or?al. There is a lot of opportunity within these walls, but you must be willing to take the lead on it. Whether it is a challenge, taking on something new or simply meeting with a stranger, anyone who is self-motivated, curious and willing to learn will be able to benefit the most from L'Or?al.