What it's like to be a tech journalist : Holly Brockwell, Editor of Gadgette
Updated on: 12 Dec 2015
Are you into technology? Do you love writing? We spoke to Holly Brockwell, editor of Gadgette, about what it's like to be a tech journalist.
She reveals why she started a site that's proudly and overtly for women, her day-to-day routine and the RuPaul-inspired life mantra she swears by.
1. Could you tell us about your career up until now?
Originally, I wanted to be a software engineer. I was going to study Computer Science at uni, but due to various nonsense rules at my school, I wasn't able to take a science A-level and therefore couldn't apply to the course I wanted. After much wrangling, I ended up studying English Language & Linguistic Science because I love language – and that led me to a writing career.
For the first seven years after uni, I was an advertising copywriter (yep, like in Mad Men), which meant writing the words and coming up with ideas for ad campaigns. I was the voice of brands including Apple, BlackBerry, O2, and even the Harry Potter videogames. I wrote the booklet that came with every iPhone 3G in the UK, and one of my proudest moments was sneaking in a Robot Wars reference ("3, 2, 1… Activate" in the sim card section).
I've always been very into tech, so when the opportunity came along to work part-time as Reviews Editor at female tech site ShinyShiny, I bit their hand off. Doing two 1000-word phone reviews a week (plus images, video and editing) felt like having two full-time jobs sometimes – I would often film review videos in my bedroom at 2am, having changed the time on the phone so it wasn't obvious to viewers how late it was. But it was so worth it. I loved the job, and when Shiny offered me the job of Editor I moved cities and never looked back.
I probably should have been a journalist from the start, but I think working in advertising really helped me see where brands' PR reps are coming from, and to understand the commercial side of writing.
2. What were your reasons behind starting Gadgette?