Turning SnapChat Analytics Into Triumph : Nick Cicero, CEO of Delmondo, a multi-platform creator network and technology company
Updated on: 18 Dec 2015
In a world where audience favor constantly changes,Nick Ciceromakes sure that his company keeps pace. Cicero, CEO ofDelmondo, a multi-platform creator network and technology company, saw that marketers were struggling to find meaningful data inside of newer platforms likeSnapChat. "Without formal analytics," Cicero says, "a complicated platform like SnapChat can be hard for marketers to dive right into." This is made especially true as native brand analytics do not yet exist.
Which is why Cicero built the Delmondo Product Suite, turning the 6 billion daily views that SnapChat boasts into key metrics that measure how many people are viewing a user's stories, completion rates and more. In rolling out the Creator Studio Product Suite, Delmondo has married creator content with technology in other brilliant ways. An integration withLevelwaretechnology allows brands to send projects, negotiate contracts and sign legal agreements with creators, streamlining brand and creator collaboration and adding transparency unseen in influencer marketing before.
I sat down with Cicero to talk to him about the future of social media marketing, and how his company became the powerhouse that it is today.
What is the basis of what Delmondo does in the social media marketing space?