Interview With : Ambi Parameswaran, Founder at Brand-Building.com his book 'Nawabs, Nudes, Noodles'
Updated on: 09 Jun 2016
MG 'Ambi' Parameswaran talks about his book 'Nawabs, Nudes, Noodles', that is being released today in Mumbai. It has dramatically changing storylines and traces the history of Indian advertising over 50 years, and analyses the marketer's role in the context of advertising through the years
Indian advertising over the last 50 years – it is a huge panorama of ads and anecdotes that you have attempted to chronicle. What are some of your key insights about the advertising industry garnered while writing Nawabs, Nudes, Noodles?
Advertising borrows from popular culture and tries to create new narratives. Those campaigns that stand the test of time are really those that have resonated with the mood of the nation and also tried to push, in a small way may be, for some change. After studying over a few hundred ads, my conclusion is that nowhere in the world would you be able to see such a dramatic change in the advertising storylines. That, in fact, made the writing of this so much fun and so educational. In the book, I have referred to Indian sociologists, media gurus as well as international studies to bring this alive. Hope the readers too find these subtexts of value.
Tell us about some interesting things that happened in the course of your research... some anecdotes from 'the-making-of-Nawabs, Nudes, Noodles...'