Interview With : Babita Baruah, Senior Vice President and Head, PO1 Unit, J Walter Thompson India
Updated on: 09 Jun 2016
Tell us about yourself, your background and what you do currently
I have been in the advertising industry in India for two decades with J Walter Thompson, one of the global leading advertising agencies. I have worked across three of the agency offices in India, starting with Kolkata, followed by Mumbai and now, Delhi.
Currently, I am Business Head of a unit called PO1 (Power of One), which is a unit managing the PepsiCo India portfolio. The vision of this unit is to be a centre of excellence in creativity, strategic thinking, talent and inspiration.
I love engaging with students, who are the future of the nation. My guest sessions at management institutes are as much a learning curve for me as it is about sharing knowledge and experience.
Writing is my other passion. I have a personal blog, besides writing for industry publications like Campaign India on a regular basis.
Diversity and Inclusion at the workplace and opportunities for women are things that I am relentlessly passionate about.
Tell us about any current projects or initiatives you wish to promote