I think our biggest competition is the offline market : Vineet Sehgal, CMO, Quikr
Updated on: 10 Jun 2016
How difficult is the market of classifieds?
Classifieds have always existed in the market. Now it is a question of online v/s offline. Like a lot of things that have gone online or digital, the market is huge. Classifieds fundamentally offer the consumers a great platform to essentially connect with other consumers or businesses in a very efficient manner. So actually we are seeing a huge growth in the market and I don't think there are any challenges in terms of market beat. The kind of categories that we are seeing consumers are adopting, classically you would think people will post houses on rent or cars or bikes or furniture but today on our platform we have close to 180-plus categories, which we officially classify. There are many more. The second thing that digital is doing is that it is expanding the market from the reach perspective. So earlier if you wanted to reach out to something you would typically have to depend on newspapers now with digital we cover 1000+ cities. Therefore, there is expansion both in terms of reach and expansion.
Who do you consider your biggest competitor in this market?