Interview With : Gunjan Soni, Chief Marketing Officer, Myntra Fashion
Updated on: 13 Jun 2016
Myntra's Chief Marketing Officer Gunjan Soni talks about the brand's latest campaign aimed at attracting people who shy away from buying fashion online, future goals and efforts to give consumers the best online fashion experience
Q] Tell us about your 'back to the website' move and why you decided to ditch the app-only model…
We found huge success after moving to the 'app only' model. Our numbers grew by 70%. Secondly, by focusing on our app, we were able to create one of the best user experiences. It's been rated as amongst the best leading e-commerce mobile apps in India. Whether it is personalized user content or creating a community in commerce or running smoothly on 2G networks, our app outperforms anybody else at this point in time. However, as we look forward, we wanted to add new categories like home furnishing and jewellery. And our consumer research on these categories revealed that a larger screen size complements the user experience. Also, some of our women consumers preferred the larger form factor. These are the two key reasons why we re-launched our website and we expect to get another 15%-20% increment in sales coming from the website. Q] Do you think your 'app only' move had alienated a certain segment of the audience?