Interview With : Pranav Kale, Social Media Marketing Expert and Social Media Marketing Trainer
Updated on: 14 Jun 2016
Although by qualification Pranav Kale is an E & TC Engineer; however, very early in his career, he shifted to Social Media Marketing.
Since then Pranav has worked with few organizations – from start-ups to a big advertising firm. His strength lies in the "hands-on execution" of the social media strategies across many sectors. He has also been fortunate to work with brands from very diverse sectors right from Education, E-commerce, real estate, entertainment, health etc. Pranav has had the privilege of working with brands like Ramoji Film City, Cox & Kings, Gaia, Phoenix Marketcity, Mahesh Tutorials, Zensoft, Suryadatta Institutes etc. He has worked with InnoServ Solutions as the Digital Marketing Head and currently, Pranav is associated with the same organization as a Consultant and a Digital Marketing Trainer.
As far as teaching is concerned, he has conducted corporate sessions, taught MBA Marketing second year (ICFAI Business School) and been a trainer with Digital Vidya since a year now. Teaching gives him a different kind of a thrill and it's something that he wants to explore further in the near future.
How did you get into Social Media Marketing?
Pranav: Well… let me start at the start. By qualification, I am an (E & TC) Engineer and traditionally I am supposed to work in an IT industry. I tried doing that and I realized that I don't belong there!
Fortunately, during the same phase I came across this field. The overall nature of Social Media Marketing really appealed to me. As I explored it more, I realized that it is one area where I actually felt at home. I made a career-shifting decision, got in the field, and it has been one hell of a ride since then.
What makes Social Media Marketing an essential subject for Entrepreneurs, Marketing Professionals, and Students? Please share separately for each of these profiles.