Top 8 Questions With : Debarpita Banerjee, President, North & East- FCB Ulka
Updated on: 16 Jun 2016
FCB Ulka, the global advertising agency network which is on an expansion spree, is all set to roll out its Branded Content Division very soon. The organisation welcomed on board Debarpita Banerjee as President for North and East region and Head of Content Marketing.
She brings along an experience of around 19 years in content and marketing and is given the responsibility of FCB Ulka's businesses in the North and East regions. In her previous stint, Banerjee was working with National Geographic and Fox International India as the Marketing and Communication Head.
A content and marketing enthusiast, Banerjee left Fox International a year back. When asked why, she says she wanted to take a break, study and evaluate herself. After leaving Fox and before joining FCB Ulka, she did freelancing along with joining Columbia Business School.
AdAge India reached out to Banerjee to know about her plans for FCB Ulka's Branded Content Division and that how her experience will help the agency. Edited excerpts-
Q. You started your career with agencies like BBDO, Leo Burnett and JWT. Then you moved on to a completely different kind of organisation, Fox International Channels and National Geographic. And now you are back to an agency. Why this experiment?
I don't think I did too much of experiments. In fact, I would have loved to do more experimentation. If you look at my career graph, I have steadily worked with FMCG and nutrition clients like Dabur and some parts of Coca Cola. So food and nutrition and FMCG are the areas I've been working on. I've always been interested in technology and entertainment and I always wanted to do a marketing role where the product would be creative itself along with being close to technology and entertainment.
National Geographic and the entire portfolio of Fox is a product like that and that is why I thought that this is the fabulous chance for me. For me transitioning and coming back to an agency is not the way I see it. I see it from marketing to a business role.
Q. Looking at all the organisations you have worked, Fox International is the one that is completely different. How was the experience there?