Exclusive Interview with : Sky Li, Global VP, MD of International Mobile Business and President of Oppo India
Updated on: 16 Jun 2016
When it comes to global smartphone sales, Samsung has been the undisputed leader in the first quarter of 2016. However, Chinese handset maker Oppo has been making great strides registering sales growth of a whopping 145 per cent - the best performance in the quarter, according to data released by Gartner.
Oppo's aggressive marketing strategy in India has been spot on with its investments on cricket – it was one of the biggest spenders in IPL -- and television entertainment which includes sponsorship on Color's prime properties like 'Bigg Boss', 'Comedy Nights' and '24'. It has a marketing spend of Rs 140 crore, according to media reports, which even mentions its association with the International Cricket Council (ICC) as its new global partner for four years, from 2016 until 2020. Oppo has committed to pay $34 million over the next four years to ICC. Earlier this year, it roped in Bollywood actors Hrithik Roshan and Sonam Kapoor as its brand ambassadors to promote its handsets.
"By leveraging partnership with these influencers, we have been able to get closer to the Indian customers and spread the love of taking selfies. Similarly, for cricket, we have not just associated with the International Cricket Council (ICC) as our official global partners but also signed on Yuvraj Singh, an ace cricketer and youth influencer, as our first sports ambassador for this cricket season," divulges Sky Li, Global VP, MD of International Mobile Business and President of Oppo India.
Sky Li reveals details on the association with Colors and ICC, its marketing strategy for India and more...
1. You are the title sponsors of big properties like Comedy Nights Bachao, Bigg Boss 9, and now 24. What's the strategy and the reason behind tying up with Colors?
Oppo as a brand has always focused on making users' lives interesting. This partnership is yet another effort in that direction. Colors is a youth oriented platform whose shows reach out to audience across various age groups. With such a wide reach, it gives Oppo a chance to connect with the audience and bring its fans closer. It will help establish and expand our reach along with creating awareness about the innovative technology that our camera phones incorporate.
2. Oppo has recorded maximum impressions on television followed by Amazon, Vimal and Vodafone in IPL. How has IPL benefitted you in getting a firm footing in India?