Top 7 Question with : Ajay Sardana, VP - Market Intelligence, Liaison & Sustainability
Updated on: 17 Jun 2016
Viscose staple fibre (VSF) is a growing industry in India, and has immense potential for manufacturers. Ajay Sardana, VP (Market Intelligence, Liaison & Sustainability) of Grasim Industries, one of the leading names in India for VSF, talks about the industry, its strengths and challenges with Fibre2Fashion.com.
What is the size of the VSF industry in India? What is its growth rate?
The demand for VSF was 340 KT in India in 2015, and it has grown at a CAGR of 13 per cent during the period 2013-2015. Going forward, it is expected to grow at a similar rate, owing to the business development efforts and branding. Last year, we launched the fabric brand Liva and also created a Liva Accredited Partner Forum (LAPF) for the value chain.
What products are currently being offered by Grasim?
In India, Grasim produces international quality fibres from all types of VSF. It offers spun-dyed, modal, micro-modal and excel (Lyocell) fibres along with grey fibres. We have started delivering fibre from our latest state-of-the-art plant commissioned in Vilayat, Gujarat.
What are the challenges facing the VSF industry? What governmental measures can help overcome them?