A Conversation With : Nitin Kukreja, CEO of Star Sports and, Ajit Mohan, CEO of Hotstar
Updated on: 18 Jun 2016
Star Sports, the official broadcaster of the Rio 2016 Olympic Games has planned a comprehensive coverage of the event, by dedicating eight channels (Star Sports 1, 2, 3, 4 and Star Sports HD1, HD2, HD3, HD4) on a 24*7 basis. The content will be broadcasted in two languages - English and Hindi. As the 50-day countdown to the biggest sporting event kickstarts, the channel has also launched their campaign 'Isse Bada Kuch Nahi' which has already gone live on air as well as on the digital platform.
Commenting on the coverage, Nitin Kukreja, CEO, Star Sports said, "There will be a disproportionate focus on where the Indian athletes are and where we have metal hopes- like archery, shooting, boxing, badminton etc. We will be giving full justice to these events and wherever there is an Indian athlete participating. From television perspective, we will be curating it in a manner, what the Indian fans want. This will get further supplemented with what Hotstar is doing, where we are not missing out on any Olympics moment."
Nitin Kukreja and Ajit Mohan, CEO, Hotstar reveal how the respective platforms will be promoting 2016 Olympics, the advertisers on board and their marketing strategies for the event. Kukreja further spoke on his expectation from the current season of Pro Kabaddi League which will begin on June 25.
What is the key proposition which Hotstar is bringing to the table for the Olympics coverage?
Mohan: Other than supplementing Star Sports, we will be covering the event with 14 live feeds round the clock and can also go up to 36 concurrent feeds at peak on the Olympics video player. The entire idea is to ensure that viewers don't miss a single moment. We will be focusing on customer experience, personalisation and providing viewers an interactive experience.
What is the name of the agency which has conceptualised the campaign for Olympics?