Exclusive Q&A With : Saurabh Varma, CEO of South Asia - Leo Burnett
Updated on: 23 Jun 2016
The 29th annual Cannes Predictions were published by Leo Burnett Worldwide recently, projecting some of the major contenders for wins just ahead of the 63rd Cannes Lions International Festival of Creativity, which will be held in the French city from June 18 to June 25. And, for the first time in the history of the predictions report, an Indian agency has been shortlisted: Leo Burnett's own ad for the Bajaj V, 'The Nation's Bike'. A quick chat with Saurabh Varma, CEO, South Asia - Leo Burnett, before he left for the biggest advertising event of 2016.
All set for Cannes? It seems like Bajaj V is going to win a Lion.
Honestly, it is a big deal for us. We are back on the awards scene after a long time, and we are going straight to Cannes. We are very excited about what we have on the table, but Cannes is Cannes. We are going to be competing against the best pieces of work in the world. While we have given our best, we have to see whether it is good enough at the moment. And in a few days, we will have the answers.
Even at the Ad Club ad review there was talk of how the Bajaj V commercial is something dramatically different from what we've seen so far, and sort of raises the bar for nationalistic advertising. From your experience, how do you rate the Bajaj V work versus the various things that Leo Burnett has done over the years?