No stretch is difficult enough for him whether it is in yoga or business; the man who can easily give a sermon in strategy to the biggest marketer, that's Baba Ramdev for you. He shares more in an exclusive chat with Entrepreneur.
How it all started?
I never intended to start this. For good health people need good products and for making them you need a manufacturing unit, you need camps for good health, I did what I felt is good for the society. We first started with ayurvedic medicines. Our two basic services are yog and ayurveda. Earlier we used to prescribe ayurvedic medicines of other companies which were costly. Our medicines are 50 to 100% cheaper than other medicines. We always believed in providing good quality products at low prices. The demand of products started increasing and initially we started it as an alternate.
What was the first product?
Initial products were Aushadhi, which were quite a many. The pharmacy was started in 1995, in the same year we built the trust. We made ayurvedic medicines available at reasonable prices. Till today, the Pharmacy belongs to the trust.