Q&A with : Yadvinder Singh Guleria SVP – Sales & Marketing, of Honda Motorcycle & Scooter India Pvt. Ltd.
Updated on: 23 Jun 2016
Despite a late entry into the market, Honda Motorcycle & Scooter India Pvt. Ltd is one of the leading two-wheeler companies in India. Months after bringing out the Honda CB Hornet 160R, Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, of Honda Motorcycle & Scooter India Pvt. Ltd., talks about the various initiatives the brand has undertaken to multiply sales and increase customer engagement
Q] You recently announced a tie-up with Induslnd Bank. Can you please tell us what Honda Motorcycle & Scooter India gains from it?
It is a pan India tie-up which makes Induslnd Bank the preferred retail finance company for Honda. We are increasing our product portfolio and production capacity in addition to adding more footprints in the rural areas. It is imperative for us to be in a position to provide better and easy finance options to our preferred customers so that they can own their dream vehicle. In the past five years, the percentage of customers who have opted for a two-wheeler finance compared has increased by almost 40% and 80% of automobiles are sold on loan and finance. Earlier, this trend was not prevalent in two-wheelers because of their ticket size, but now that has changed.
Q] You recently launched an app through which the consumers can book a bike, what kind of response has that received?
When we launched our CB Hornet 160R in Goa last December, we thought of facilitating bookings through an app, which is a first in the industry for two-wheelers. And since then, there have been more than 1.1 lakh downloads of the app. It gave us an opportunity to engage with our customers because most of them have this app on their smartphones. During the initial days, beyond the downloads, we received more than 2000 bookings in a month through the app.
Q] You launched the Raw, Real and Ripped campaign for the Honda CB Hornet; what was the insight behind that?