Top 6 Questions with : Ahmed Elafifi, Founder and Chief Relaxation Officer, Tranquini
Updated on: 24 Jun 2016
After helping to lead of the most prestigious global soft drink companies like Red Bull, Coca-Cola, Ahmed Elafifi felt that he has reached the zenith of beverage industry. Though, he was respected and materially fulfilled, yet, he did not feel fully satisfied because he was simply living to work. "It was at this time that I had a much needed epiphany—desperately needed to start the next chapter of my life," added Elafifi who started the first relaxation drink globally.
Elafifi decided to take some time out and visit the Austrian Alps to rest, reflect and consider his future. It was here, amongst the tranquility and serenity of these beautiful mountains that made him realize positivity and being in control of your own destiny is incredibly precious. From that point in time he decided to create a proposition that embodied the calm and peacefulness that this wonderful landscape exudes. "I decided to use my beverage industry expertise to establish Tranquini, a company with a philosophy that actively promotes positivity, stress-free living and a tranquil lifestyle," added Elafifi who has brought the brand to India after successfully launching it in over 20 countries.
What made you come to India?
The market for relaxation drinks is just being created and Tranquini is the first company to establish this area. We believe this sector has tremendous potential. Tranquini was launched only in April 2015, and is already available in 29 countries across three continents and we plan to be present in 50 countries by the end of 2016. Within our global strategy, India is one of the important markets. The rapid pace at which India is developing, relaxation drink like TranQuini has a wide space and scope.
What was the reason behind launching the relaxation drink?