A Conversation With : Vishal Singhal, the co-founder of ArtZolo
Updated on: 24 Jun 2016
Our Indian culture is steeped in history, tradition and brilliant works of art – both, old and new. Not much of it is accessible to the common man though. In the Unites States and throughout Europe, the patronage of the elite as well as the common people ensured that art in every form flourished. Most our Indian art can only be viewed in museums and state sponsored art galleries while copies of original are available for sale.
ArtZolo is aiming to change the current status quo of India's commercial art scene by using technology to make art more accessible to people while also providing a portal for artists to showcase and even sell their works of art. One can buy original as well as copies of art, handicrafts and custom prints to adorn your walls. Networked India spoke to Vishal Singhal, the co-founder of ArtZolo, about using technology as a platform where artists and art connoisseurs can come together and the challenges in commercialising Indian art.
NI: How is ArtZolo making art more accessible to the common man?
VS: While being an marketplace, Artzolo helps people to get a fair understanding of the artists and the artworks that they have produced. Besides just showcasing artworks, there is a lot of literature that is provided about each artwork that is listed with us.
NI: What role does the platform perform in helping artists?
VS: We represent established and talented artists. We have a strong screening criteria, the artwork and the artist both have to be well represented in terms of subject and medium. On our platform, we allow the artists to exhibit their works in an unlimited manner. Additionally, they can exercise their sold artworks for which they retain the right to be sold as prints.
NI: What led you to create Artzolo? Do you see a bigger role for the internet and technology in creating more art awareness?