Interview With : Venkatesh Kini, President, Coca-Cola India and South West Asia
Updated on: 28 Jun 2016
Coca-Cola India's President says the potential of the Indian market is huge
It's been a long, hot day, and Venkatesh Kini, President, Coca-Cola India and South West Asia, is relaxing with, what else, a glass of chilled Coke. In Chittoor, AP, to visit mango farms that practise intensive farming techniques, Kini expects a big boost in productivity in mango pulp that will go into Coke's best-selling Maaza. In this exclusive interview, Kini speaks on Coke's strategy in India to boost consumption and on retail innovations. Excerpts:
Coke had announced a $5-billion investment roadmap in India. How far down the road are you in this plan?
We had announced a $5 billion investment plan in 2012 by 2020; that is on top of the $2 billion invested already in the country.
Since then, we have invested in a number of greenfield plants across the country. We are confident that with the growth and opportunity we are seeing we will stay true to that plan.
The bulk of investments is in manufacturing capacities and assets like coolers and trucks.
We are also innovating on new things: Bottling partner Hindustan Coca Cola has created a splash bar which is a two-litre bottle that placed in a machine serves as a dispensing fountain.
We have placed 30,000 of these in the market. Last month, we launched a new packaging – perhaps a first in the world – that uses a coating on PET that increases the shelf life of the bottle, which today is three months. If we can prevent carbonation, the shelf life will increase from six months to one year.
Where have you created new manufacturing capacities?