Interview With : Vivek Bhaskaran, Founder and CEO of QuestionPro
Updated on: 29 Jun 2016
With over 2.5 million users across 100 countries, QuestionPro is one of the leading providers of online survey software that allows users to generate the insights they need to make better business decisions. To understand more about how the feedback space has evolved, Express Computer spoke to Vivek Bhaskaran, Founder and CEO, QuestionPro
How has the online feedback evolved?
We think the feedback management space has really come into its own recently with the notion of "two way and multiple vector" communication being made part of what all organizations fundamentally do. As this process gets more tied to direct outcomes and ROI, the better QuestionPro (QP) does and the higher up the stack we move.
What are some of the new areas that feedback management has delved into?
Workforce feedback can be a big business driver. We've seen a massive interest in workforce feedback-as-business-driver. Our QP Workforce product and service has grown exponentially over the last 12 months and we are seeing real effects and a shortened time to value. It is inspiring how powerful the communication between "management" and "employees" really is to both parties and to the business of the organization in general.
Does what you say apply to Indian organizations as much as it does to global organizations?