Exclusive Interview with : Guillaume Sicard, President – Nissan India Operations talks about the all new Datsun redi-GO
Updated on: 30 Jun 2016
It is their third product launch in three years and this time, it marks Datsun's foray into the entry level segment of cars in India. Guillaume Sicard, President – Nissan India Operations talks about the all new Datsun redi-GO and why he feels it will resonate in the Indian market.
Q] What was the insight behind launching redi-GO in the Indian market?
Styled in Japan and made in India, the redi- GO is an 'Urban Cross' which brings you the best of both worlds. It's perfect for urban mobility and yet ready for a challenge at places where the roads end. With best-in-class ground clearance of 185 mm, a high seat position and unique personalization kits, the redi-GO definitely comes across as a unique proposition in this segment. We believe that with the Datsun redi-GO, we can address a totally different market segment, as compared to the other models in our portfolio – Go and Go Plus.
Q] How are you positioning the car and what is the target audience for it?
A great value for money package, the new Datsun redi-GO is cleverly built to appeal to the Indian consumers who are confident, go-getters and seek the best value propositions which support not only their everyday needs and wants, but also fulfil their dreams and ambitions for a better tomorrow. Redi-GO takes the best features of a crossover and mixes them with the major attributes of an urban hatchback. It combines the roominess, high eye point and high seating position, best-in-class ground clearance (185mm) and sheer fun of a crossover and blends that with the agility, zippy driving performance and fuel efficiency of an affordable compact hatchback, offering the best of both worlds.
Q] Apart from Television what are the other mediums you are targeting to promote the redi-GO?